RobemartE-commerce website

Luxury e-commerce website with personalization tool

Robemart proudly claims 100 years of experience with Turkish robes and towels in premium hand-selected fabrics. It provides luxury quality at an affordable price.

Robemart needed a tool to personalize robes for business, home, and redesign the whole website. They wanted their users to add special elements, custom messages, or monograms to the products online.

Project scope

Challenge Future is about personalization

Having not just stock options but something that created only for you, something personal and special is really important, especially for luxury products. Adding personalization ability for website products and making it easy and simple for users were our main challenges.

Goal New fresh look and easy-to-use experience

One of the main goals we defined together with the client was to highlight the quality of products and give brand feeling to the website, make it look modern and clean.

Another important goal was to improve user experience by making the process of product selection and checkout faster. We wanted to provide users with detailed product information and let them customize the orders, keeping the interface clean and simple.

SolutionProduct-centric design

We had 3 iterations of the product page and customization flow which were improved after the user testing. As a result, our new design highlights products and helps users focus on their orders without disruption.

Improvement Personalization

So, how does it work? You simply select the robe you like, choose the type of custom design element (Embroidery, Rhinestone, Vinyl) and its location. Then you type your custom message, select font — and that’s it.

You can preview a result and make changes right away without switching between the screens or going back and forth.

Results Online robe shop with personalization tool

The Netrix team implemented a personalization tool on the E-commerce website of the major robe retailer. Now users can order robes with an exclusive design just in a few clicks.

The website redesign helped Robemart transform the shopping experience, engage customers, and boost checkouts.

They are very impressive,
talented people.

Bill Atas

VP of Marketting, Robemart.