Client
Middle Finance
Deliverables
Broker Platform
Customer Platform
Website
Brand Identity
Results
Launched a game-changer for the mortgage industry in Australia from scratch in 18 months, and it is already being used by 2,500 brokers.
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Middle Finance engaged us to design a digital fact-finding platform with the objective of streamlining the mortgage application process for brokers and customers. Our aim was to create a user-friendly and efficient interface that significantly reduces application submission time.
As a fintech company focused on facilitating seamless interactions between individuals and their trusted mortgage advisers in Australia, Middle Finance required our design solution to comply with strict industry regulations. We prioritized simplifying the application submission process for customers while ensuring secure and efficient information exchange between borrowers and brokers.
We faced design complexities across multiple platforms: the Public website, Broker Platform, and Clients platform. Each platform required unique design solutions and system requirements. To overcome this, we developed a comprehensive design system that ensured consistency, streamlined the design process, and provided a cohesive and seamless user experience. By utilizing the same UI components and patterns across all interfaces while accommodating platform-specific needs, we achieved optimal results.
Working closely with the Middle team, we created a platform that enables brokers to access all the necessary details about borrowers securely and within minutes. This seamless open banking-enabled digital fact-find has become a game-changing technology for brokers, providing them with the information they need to offer the best possible home loan advice.
In just 18 months, we successfully launched this game-changing solution, which is now being utilized by 2,500 brokers across the country. One of the most remarkable achievements of our collaboration is the reduction of the loan application process to a mere 15 minutes. This represents a significant time-saving compared to other products available in the market.
“Design agency Noomo has consistently delivered exceptional results. From product, website to design promotional materials, animated videos, and branding, they have always exceeded our expectations. We know that we can count on Noomo for high-quality design work, and we are grateful for their contributions to our product.“
Julian Heath
Executive General Manager
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